From Pathkiller to SEMA Moped Ride: Greg Henderson’s Epic Jeep Builds Revealed
Hi there, boys and girls! It’s time for another exciting Jeep Talk Show interview, and this time we’re sitting down with Greg Henderson of Unofficial Use Only. Buckle up as we dive into Greg’s world of incredible Jeep builds and innovative products! 🚙💨 @unofficialuseonly 🔗 Visit UnofficialUseOnly.com to check out Greg’s latest creations and get a glimpse of the craziness he’s got planned. From his iconic Pathkiller XJ-nose JK build to the stunning two-door Gladiator and the one-of-a-kind YJO with a straight-six and YJ dash, Greg’s work is nothing short of automotive art. His OEM-plus philosophy ensures every build is better than factory, blending style, function, and durability. In this episode, we talk about Greg’s journey as a SEMA builder, his game-changing JL and JK door pockets, the upcoming YJL grill, and a modular bumper that’s as tough as it gets. Plus, hear about his wild plan to ride a Honda Ruckus moped from Lennon, Michigan, to SEMA in Las Vegas to raise money for SEMA Cares, a 501c3 supporting kids through Children’s Hospital, leukemia awards, and automotive scholarships. 🛵💨 🎥 Watch the full video for an up-close look at Greg’s builds and products, including the Twisted Molle Lock cup holder and more. If you’re listening to the audio version, head over to YouTube for the full experience—you won’t want to miss it! 💥 Highlights: Greg’s Pathkiller, YJO, and two-door Gladiator builds that left even Jeep’s lead designer in awe. The JL door pockets ($150 for a set of four) and upcoming JK door pockets—OEM-plus quality that outlasts factory parts. The YJL grill, a Jeep-authorized square-headlight design for JL and JT, available for preorder at UnofficialUseOnly.com. A modular bumper with integrated winch plate and tow hooks, made from U.S. steel with E-coat and powder coating for unmatched durability. Greg’s epic moped adventure to SEMA, raising funds for SEMA Cares. Donate at UnofficialUseOnly.com to support kids in need! 📢 Follow the adventure: Track Greg’s cross-country moped ride live on Unofficial Use Only’s website and socials (@unofficialuseonly on Instagram). Stay tuned to the Jeep Talk Show for updates on Greg’s journey and more Jeep culture content. Join the ride! If you’ve got a moped or scooter, meet up with Greg and the crew along the route for some fun and photos. 🛠️ Support Greg’s Mission: Head to UnofficialUseOnly.com to shop door pockets, preorder the YJL grill or bumper, and donate to SEMA Cares (100% refundable preorders, 100% of donations Welcome to Jeep Talk Show, the ultimate podcast for Jeep enthusiasts! Join Tony, and, the crew as we dive into off-road adventures, Jeep Wrangler 392 updates, Jeep Gladiator camping, and the Jeep Cherokee relaunch. From $130K Jeep resale trends to Gladiator tent reviews, we cover Jeep modifications, off-road gear, and events like Easter Jeep Safari and Great Smoky Mountain Jeep Invasion. Get expert Jeep 4xe towing tips, lightweight truck camper insights, and off-road trail guides for Jeeps. Subscribe for weekly Jeep news, join our community at jeeptalkshow.com/discord, and hit the trail with us! Head to https://jeeptalkshow.com to explore our world of Jeep madness, subscribe, and let us make your day a little more rugged and a lot more fun. Ready to roll with us? Let’s hit the trails together! #Jeep Talk Show, #Jeep podcast, #off-road podcast, #Jeep community, #Jeep off-roading, #Jeep Wrangler, #Jeep Gladiator, #Jeep news, #Jeep modifications, #Jeep accessories, #off-road adventures, #Jeep events, #Jeep 4xe, #Wrangler 392, #Jeep camping, #Jeep trails, #Jeep Wrangler 392, #$130K Jeep resale, #Jeep infotainment bricking, #TuneOutdoor Gladiator tent, #RealTruck trail access 2025, #Jeep Gladiator camping, #lightweight truck camper, #$13K Jeep camper, #Jeep Cherokee relaunch 2025, #Great Smoky Mountain Jeep Invasion, #Easter Jeep Safari 2025, #Jeep Badge of Honor app, #women off-road Jeep podcast, #Chic Chat Jeep podcast, #Jeep off-road gear reviews, #best Jeep accessories 2025, #Jeep 4xe towing tips, #off-road trail guides for Jeeps
In this exclusive Jeep Talk Show interview, Tony sits down with Greg Henderson from Unofficial Use Only to talk about their latest innovations, including the highly anticipated Door Pockets for the JL/JT models, with JK-compatible pockets coming soon. Greg shares behind-the-scenes stories from his upcoming journey—an unforgettable moped trip from Michigan to SEMA 2024! Get updates on this adventure through Unofficial Use Only’s Instagram @unofficialuseonly or follow along on the Jeep Talk Show for more exciting news and product releases!
Hi there boys and girls, it’s time for another Jeep Talk Show interview and we’re gonna be talking with Greg Henderson of Unofficial Use Only. You should visit his site UnofficialUseOnly.com for a couple of reasons that we’re gonna get into. But just go over there right now and have a look and you can see some of the craziness that Greg has planned. Now if you’re watching this after SEMA, then you’ll know about the police involvement, helicopter rescue, all the stuff that happened
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on the cross-country track from, is it, Lennon? Lennon, Michigan? Yeah, Lennon, Michigan. Lennon, Michigan to SEMA, which is in Las Vegas, Nevada on a moped and Greg is actually sitting on the moped. If you’re listening to this interview via audio, you got to go over to YouTube and watch this because we got full video of what’s going on and I think it’s just a more rich environment. And you know what? You can listen on the audio and then just come back and watch the segments on YouTube that you missed that you wanted to see. At any rate, quite often Greg’s on the show quite a bit. He’s actually a host for the show and I think that’s one of the reasons why we don’t think about getting him in here off for an interview. I wanted to focus specifically on the products that Greg is coming out. If you don’t know Greg, Greg is a SEMA builder. He builds vehicles for people, just(…) generally rich people or at least they’re rich before they do the build, before he does the build. And just absolutely
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amazing work. I mean, I first found out about Greg on the the path killer build that he did and Greg, it was one of those things I’ve told you many times before, it’s one of those things where you look at it and you go,(…) I like it, but it’s not a Jeep Wrangler JK. There’s something different about it, but I couldn’t quite place it.
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Then I finally realized that’s an XJ nose that is on the front of that thing and I was like, of course. And I think I’ve mentioned before, I think that should have been what they, what Jeep came out with when they replaced the XJ. They should have something like that instead of just, you know, going with the Liberty and all this other bullshit that they did that they wanted to get rid of the XJ. But it was an absolutely beautiful build and I actually got to see that in person this year at EJS.
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Got to look at it, touch it in person. And it just fabulous, just absolutely fabulous build. Anyway, so Greg is a SEMA builder. He’s built a couple of vehicles for Quadratec. I think probably the the biggest one in my mind is the two-door gladiator, which is just phenomenal. And I think that got some people at Jeep thinking hard about two-door gladiators before they they snapped to their senses. Well, they they had already built one. So they knew that it wasn’t it wasn’t in the cards to build it for mass production because they just wouldn’t sell enough. But the best part for me is is when Mark Allen, who was the at the time lead designer for Jeep, when he saw it in Easter Jeep Safari, he made a comment and Eric Ammerman was standing there and I’m still giddy about it. But he said that I did a better job than Jeep did. And that was, you know, that was solidification for me that it was a cool build. Yeah, absolutely. I mean, I’ve said many times OEM plus. So it’s like it’s like what the manufacturer would have built if they’d spent a little more time.
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Yeah, I just wish I knew what the budget was when they built the blue one, which still cruises around. Jim Allen is driving around a lot. But I would love to know what the budget was when they built theirs versus how much it cost me to build it. Because I’ll bet you I did it for a quarter of the price. Oh, I bet you did. Yeah, absolutely. Well, it’s like it’s like having government funding, right? It’s always going to be more expensive if the government’s paying for it. Yeah, I need government funding. Yeah. And I got to see that I actually got to see the JTE at EJS as well. So very much very much worth seeing that. And of course, the YJO build, which is also a very nice build. I’ve never seen that one in person, but it’s it’s it’s phenomenal. You just you just build artwork. But like I said, plus and that one, the YJO, I actually like it more. So if like if if I had my choice of all the vehicles I’ve ever built to to own again, I would own the YJO. I would own path killer. And then there’s a there’s a T.J. that I would own(…) or actually two T.J.s that I would own. One’s called Mar one and then one is the first T.J. I ever owned and built.
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But, yeah, the YJO is definitely one of my favorites and it’s got.
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You know, people call them Easter eggs, but there’s so many Easter eggs on the YJO that most people don’t even realize because Quadratec, I don’t think has ever done a phenomenal job of.
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Spreading that one out there, you know, and they don’t show it very much because it doesn’t fit a lot of,(…) you know, bolt on products anymore, but.
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The YJO, it is a JL with a straight six and a YJ dash and a YJ wiring harness.(…) In fact, it’s the only jail in the world with straight six. So it’s to me, it’s it’s extra cool that way. Yeah, it really is. And I remember I’ve asked you this before and I don’t remember what the answer was. I think it was it wasn’t practical or they didn’t want to do it. Leaf springs like the like the the YJ’s had. I was surprised. Yes. So leaf springs. Well, originally we were going to. In fact, Eric and I really wanted to do leaf springs.
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But Ted or T3, the owner of Quadratec, he he had driven, you know, he had grown up in a YJ and he owned a YJ and he didn’t want it to ride like a YJ.
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And I tried to explain that I would have custom leafbacks built. I wouldn’t use just over the counter and I could make it ride like a new car. But he he didn’t want it. And then through their marketing channels, they decided to do the Teraflex long arm, which for me was another knock because there’s no there’s no reason to put a long arm on a jail that only has 37 inch tires. So
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I think in the end, it rides and handles worse than it would have if we would have just left a stock or even put, you know, let me develop the leaf spring suspension. But either way, it’s still a beautiful build and I still love to own it.(…) So, yeah, it is absolutely gorgeous. And this is going to tie into one of the products that you’re coming out with. Now, I was really excited whenever I found out that Unofficial Use Only was going to be selling products,(…) stuff that you could put on your Jeep.(…) And because you do phenomenal work in building these vehicles, but it’s a onesie, twosie type thing. I mean, sometimes you have more than one vehicle that you’re working on. And you can only make a finite amount of money doing that. Obviously, the way to make lots of money is it’s like being a pimp or a hooker. If you’re a hooker, you only get paid for each each job. But if you’re a pimp, you get paid from all the hookers. So this is right.
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This is nice. Nice analogy. This is what we’re doing or what you’re going to be doing with selling these parts because you’re going to make multiples of them and sell each one of them. So it has a whole host of issues that I’m sure that you don’t like because it’s out of your control, at least whenever you’re working on a vehicle, the whole thing is under your control. I mean, as long as you can get the parts,
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as long as you can get the stuff, it’s under your control. So one of the first things that you started with, and I don’t know that this is the first thing that came to mind. Actually, that’s a good question. Was this the first thing that you thought of developing from Unofficial Use Only to sell to folks?
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No, surprisingly, years ago, I decided to come up with some ideas for some what I call trash and trinkets, so very inexpensive things that are helpful. And I came up with Up Putter tie downs, which are I have five thousand of them. I’ve just never sold them, but
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it’s a
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it’s an enchantment system that works with any open top vehicle. So any Wrangler
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and it attaches to the the hardware that attaches the hardware, the top down. You can also put it anywhere else. There’s a bolt and it gives you secure locations to put ratchet straps, and I designed and developed these things and I called them Up Putter tie downs, but.
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They’re very simplistic, very cheap, very inexpensive.
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In fact, if we put them on the website, which we’re talking about doing, I think it’ll be less than it’ll be like a thirty dollar purchase, right? So very inexpensive. Everybody can buy it, but it gives you secure locations to attach things so that when you’re off road or in a rollover, you just need to carry more stuff, especially with the overlending theme.
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You have secure locations to attach things. And
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I should put those up eventually. I’m just trying to get the price breakdown so I know exactly how much it’ll cost to put them in a bag, but I’d like them to be less than thirty bucks. Originally, it was less than twenty bucks. And this this goes how how long I’ve been working on it
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before Covid and before in all the inflation we’ve seen in the last few years.
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I developed this and it was going to be less than a twenty dollar bill. So I was thinking like 1999, right?(…) Because everybody can afford a twenty dollar bill. Shit, you go to McDonald’s and it costs you that today. So
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the downfall is, is the hardware. So the nuts and the bolts and the screws and the little laser cut bracket now cost
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a lot more than they did five years ago. So I think it’s going to be almost thirty dollars now instead of twenty. But
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that’s that was one of the first. And then we designed some some brackets for a gladiator so that you can put a rack on it without affecting your bed and
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never went to market with those. I still have the designs. They’re very simplistic. It would be a relatively inexpensive thing. It would probably be one of the cheapest ways to put a rack on your gladiator.
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But everybody tries to build this big over the top stuff and then it costs you hundreds, if not thousands of dollars. So I wanted I wanted to come up with a really simple way. And we did that(…) in the first two months of gladiator production.
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And again, it’s a part that never was unveiled.
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Even back to path killer, when I designed path killer, I designed that front end as a bolt on. So as something that could be retrofit.(…) That’s cool.(…) Yeah. So that can actually be retrofit to any JK. And with a very small modification, it can be retrofit to any JL. The problem is
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on that front end, I actually went to a few different manufacturers and
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tried to price out what it was going to cost to stamp those parts in steel right here in America.
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And.
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You know, it’s it’s it’s a bevy of parts, so it’s
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it’s an inner and outer hood, it’s inner and outer fenders, and it’s a core support. So.
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After talking with this low volume stamper, which would have been the best, the best pricing I could possibly get, it would have been about a half a million dollars in tooling to make that into a kit. And I just, you know, I work every day for a living. Look, I can’t even afford shoes. So it’s I couldn’t afford to bring that to market. And there’s been multiple other ideas over the years of coming up with something, but my limitation was always funding.(…) I don’t have money. You know, I don’t have a lot of money like most every American that I know.
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I’ve never been the best businessman in the world, but I’m trying to learn.(…) And.
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Up until very recently, I had never gotten a loan for anything. Right.(…) The only loan I ever had was my house.
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Everything else I’ve always paid cash for, all of my tools, all of my equipment,(…) everything I own, I never leased or rented or got a loan for anything. I always just paid cash for it so that I owned it
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because I found that that was usually cheaper. The problem is, is building up the
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the cash to buy something is the harder part.
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So.
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You know, I had never gone down the, you know, people call it OPM, which is other people’s money. I’ve never used other people’s money before.
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And.
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You know, and that’s getting a loan or having an investor or whatever it is that’s using other people’s money, and I’d never done that until now. And it’s it’s daunting and it’s scary because I feel like I owe people, which I do. You know, even the door pockets, which we just launched in the last, you know, I don’t know how many weeks ago it was now, six weeks.
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To do that, to have those molds made and the tools made to manufacture those parts was almost the cost of my house, right? It’s more money than I would have ever assumed, right? So this is.
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This little piece of plastic right here to make this in the USA and its counterparts. You know, I think the tooling was, you know, $140,000.
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So that’s a lot of money.
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And, you know, I did. I partnered with a company to to make these.(…) And so every time one of these gets sold, I’m not putting money in my pocket. Like a lot of people don’t realize that even even other businessmen, you know, I mean, well, some of them know, but other ones, they’re like, oh, well, as soon as you sell so many, you’re going to be just rolling in cash. Well, no, I’m not because I have partners.(…) So when one of these gets sold at retail,
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I am well, right now, I don’t put anything in my pocket. I haven’t made a penny yet. We’ve been selling these for six weeks or however many weeks it is. And I haven’t made a penny. I probably won’t make a penny until sometime next year.
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So I’m putting up, you’re putting a lot of effort in and a lot of funding in up front, hoping on the back end you’ll get a return that we did try and do just like you said earlier, OEM plus. So we wanted it to be(…) as good, if not better than what the OEM is capable of. So everything’s made and manufactured right here in Michigan and the USA,
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all American workers keeping their jobs and putting food on their table. But it’s the exact same. So these are the door pockets. This is the exact same plastic as your factory door on all of your JL models. It has the same graining that’s in your factory door(…) and it’s it attaches just like factory. So
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when you buy it as an aftermarket part, we’re using push nuts. So you drill out the welds and you the plastic welds and you put push nuts on which hold it in place. However, it’s just pressing it on plastic, the plastic, the little plastic pegs that are on there. You just press it on there so there’s no screwing. There’s no anything to it. But just use a socket and really use anything. But you can just use a socket and press that thing on there. It’s a press fit. The hardest part is getting the door panel off that Jeep put on. Yeah. And and honestly, there’s there’s some people out there who say, you know, oh, you don’t have to take the door panel all the way off. It’s just as easy. No, it’s not.
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You know, there’s some guys on the Jeep talk show who did it. And the first door took them twenty five minutes and all the rest of the doors took them twelve. It’s once you do it, it’s it’s much easier. It’s much safer. It’s much cleaner to just take the door panel off. You can do your whole car in under an hour if you’re if you’re going after it. And that’s the first time you’ve ever done it.
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We’re putting right on the
people who are being very, very careful and new people. But the bonuses and what a lot of people don’t realize, we’re using push nuts in the aftermarket kit. However, if Stellantis were to say, we love those so much, we want to put them on the factory vehicles,(…) we could deliver these to the manufacturing company.
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And our design is the same heat stakes so they could actually heat weld these to the doors just like the factory ones.
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So it would change zero tooling on their end if they wanted to add them. Yeah.
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And the engineering behind that, you know, Liam did just an exceptional job, but it’s it really is. It’s OEM plus. Right. And let me just mention really quick. That’s the back door door pocket. Yeah, this this is the back door.
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And one of the reasons I’m holding my Jeep, it’s way too small. Like it’s the back doors for the four door Jeeps. Yeah, this one’s for the back doors for the four doors. And the reason I was holding this one up first, it has this Mollie built into it.(…) And we’re also coming out with these with JK. So very soon we’re going to announce the JK ones and the JK will also have the same Mollie and there’s more than one reason one, it’s aesthetically pleasing. And people like the Mollie, even Jeep put it on the back, you know, the back of the. Yeah. Yeah. Taxicool.
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But we decided to up the game of this and another product that we’re launching very soon, probably in the next.
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Within the next couple of weeks is.
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Something that I’m using here.
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So these are the builders.
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And it is, it’s just a cup holder, but it has on the back of it a thing that we call Twisted Mollie lock.(…) And that allows you to.
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Put it into any Mollie, it works with JCR’s Mollie, it works with Rockslight Engineers Mollie, because Mollie is actually a nominal figure that most people use the same size hole, but you just take that, you put it into the Mollie, you twist it and it locks in place. And now you have a bonus cup holder.
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And on this Honda Ruckus that I’m sitting on, I actually modified(…) the cowl section or the(…) you have the spot that covers the battery and the computers in there. But because we’re going to ride these from 2400 miles across the country, I decided I wanted a cup holder. So I took my Twisted Mollie lock cup holder to prove that it’s not just for my doors, I cut the little square hole into the plastic of the fairing. And now I have a fully functional cup holder.
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On my Honda Ruckus for when I’m cruising across the country. So I also I want to hear about this when you get done, assuming you survived this trip, I want to hear about how many people go, that’s cool. Where did you get that? And you have to say, oh, that’s mine. That’s something that you can buy from my side.(…) Yeah. And and I was even looking like I just picked up a Humvee and staring at the Humvee, I’m like, oh, there’s there’s four or five spots because there are no cup holders in a Humvee. And a lot of old cars.(…) So I was looking, I’m like, oh, there’s there’s like multiple spots where I can cut that little tiny square and click in a cup holder.
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But yeah, so the last few days at night, I’ve just been making modifications to the Ruckus because it’s going to be a long trip.(…) I put new tires on it. I did a few other things, but I added a cigarette lighter so that I can charge phones and I made sure to do the ejecto, sedo, cuz button.
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Well, it’s going to be a cold ride. You need to warmth wherever you can get it. So let’s get back. Yeah, let’s get back to the ride here in a minute. I want to talk to you more about the door pockets.(…) So here’s the front door. Just thank you. You know, we talked about the rear. Yeah.
So this is this is what the front actually looks like. And this is the bottom part. But he has it on the door. Yeah. And it’s the whole bottom part. You do not differentiate between the door pocket that’s on there and the door. This is the thing that’s so amazing to me. It people won’t notice it. You’ll have to point it out to them or they’ll have to say, oh, my door has really saggy nets and then you fling your door open and go, oh, yeah, I fixed that. Right. And this is all dusty because it’s a shop sample, but this shows right. So even on your twenty twenty fours with the electric seats, this clears. So this doesn’t interfere with the electric seats, which a lot of other ones do. There’s not a lot of space here because of the seats, but this is very flexible and it’s hard to show. Yeah, there’s a gap there where you could put like a cell phone or and I think you even have some things in there to keep the cell phones from sliding around, don’t you? Yeah, there’s an indent right here. So if you put your phone in there, it can’t slide
around. But this is and I’ll show it again. It’s it’s flexible. Right. You can shove a lot more stuff in there than you think. But it has an integrated cup holder at the front of the door. We moved it all the way forward so that you know, it’s not in the way of the seat, but this works on all.
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I think it was all JL. Yeah, I think it was Jeep sheep that on his YouTube video, he put a lot of weight on that door pocket to see how much it would hold. And it held all the weight. I think he got it up to forty one pounds. And the important thing was when he took it off there, it goes back to where it was. It’s not like some. Yeah. When you expand the net on the factory door pocket, how it just gets, you know, big and out of shape and how embarrassing is it when you close the door and your your net is showing, sir, sir, your net or tripping. And if we show you the backside of the door.
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So this is how we attach it.
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So these little push nuts.
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Just you drill out the factory spot welds and then you just put these little push nuts on and that’s what secures it. And then it looks.
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Just like factory on the front side. Yeah, it’s gorgeous. I mean, I’ve got a set here. I haven’t installed them yet. And it’s this it’s stunning. I had to call Greg and tell him this how great they looked. I mean, it’s not that he didn’t already know, but I love hearing compliments on things that I create. So I wanted to share it with Greg. It’s just very, very nice. It’s a great idea. I think you’ve hit it out of the park on your first item. And we you did kind of gloss over the JK because I know a lot of JK owners, especially on the Jeep talk show, especially on the roundtable, have said, is it available for JK? Is it available for JK a hundred times?(…) And that’s coming to fruition here very, very soon. And I think you mentioned was it did you give a time frame on that as far as when you think it might actually start to be available or in production or did you want to say I don’t I don’t want you to say if you’re not comfortable telling the time. No, I don’t have a problem. I like being honest with people. So the the JL took a lot longer than expected because I didn’t understand the manufacturing process and all of the steps to it. So we unveiled the prototypes at SEMA and we didn’t start shipping until just a few, you know, almost two months ago, a week or a month and a half to almost two months ago.
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The JK is still in development.
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I think we’re we’re within a week(…) of final sign off when I finally say, OK, the design is where it needs to be.
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I will say in the last.
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Five weeks, we have had probably 60 iterations.(…) Wow. So six, there’s 60 changes. So, you know, we had the very first one that was thought up that fit and
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we have probably made changes 60 times
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and for for multiple reasons, whether it be aesthetic or just giving a little bit more clearance or a little bit more space. And we followed a lot of the comments from the jail because some people said that the cup holder at the front, you know, if they were very tall or if they wanted to camp in the back of their Jeep, they couldn’t put their seat all the way forward and all the way up.(…) So or it would rub their leg just a little bit. Their leg would touch it. So we used all of those things and we changed the design over and over and over until we’re kind of happy with it. I moved where the Molly is instead of the Molly being at the backside. We moved it to the front. So.
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It should be. Hold on, somebody’s trying to call me.
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The way that it looks now, they had a couple(…) the engineers had a couple of small little design changes because I wanted it to flow with the door a little bit better.
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So probably within a week
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is my guess right now is I’m going to sign off on the design. As soon as I sign up on the design, the tool shop is going to start cutting the tool.
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We already bought the the aluminum blanks. So the big giant blocks of aluminum that are half the size of that car.
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So those those are already there. They’ve already been cut in half. They’re just waiting to get the the design cut into the final. Final.
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So if if everything goes really smooth and really flawless,
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they would actually there’s a high probability that we can have.
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Actual door pockets.
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Up for order by Christmas, just in time for Christmas.(…) Right. So.
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You know, and that’s if everything is perfect, but so I’d like it was for the LJJT door door pockets.
(…)
Well, yeah, but exactly. And that took a lot longer. So I know some people want me to say that they’ll be ready for Christmas. I’m just not going to say it. Of course they want you to because it sooner is always better. You got to have it now, now, now. But the right thing here is and I want to point this out because Greg won’t point it out. This is the kind of work Greg does on the vehicles that he builds doing the OEM plus thing, building the vehicles better than what the factory built them. So the same detail is going into these these products. I mean, the neat thing is once you get it right, it can be pressed and created and it should pass muster the Greg Henderson muster the Greg Henderson quality control should pass your your QC stamp after stamp after stamp. And and a lot of people get to enjoy some of the stuff that you create that wouldn’t otherwise be able to afford the work that you do because they don’t have a hundred thousand dollars and I have two hundred thousand dollars for you to build them a Jeep or any vehicle. So this one and you’d be you’d be pretty surprised like I get.
(…)
I get a lot of customers who call and they, you know, or send an email and they say that they’re like, well, you know, I love your work, but I don’t think I can afford you.
(…)
I haven’t been the best businessman, so I charge a lot less than most people think.
(…)
I’ve been told I should charge more than double what I actually charge. And and I just can’t bring myself to do it. Right. I’m a real guy. I’m a real jeeper.
(…)
If I charged more, I could I could do way more because I could hire a couple more confident guys.
(…)
You know, the last couple of years, it’s been myself and I had Captain Redbeard and my son and now it’s just me and my son. I don’t have Captain Redbeard anymore.
(…)
So he he wanted to he wanted to learn the painting process. And I love Captain Redbeard to death, but he wanted to learn the painting process. I don’t I don’t have the facility or the ability to teach him that. He was.
(…)
He he knew enough about suspension and body work and reshaping metal to be a pretty damn dangerous individual in those regards. So now he’s taking it to the next level. He wanted to learn paint. So I I hold no ill will that he moved on to learn more stuff. But.
(…)
If if I charged more, yeah, I could hire another person or two and we could build more cars. But.
(…)
I’m I like the fact that I’m intimately involved with everyone.(…) So like this thing behind me, you know, it’s it’s been a cherished, cherished part of the shop for years now, this thing we took all the way down every nut and bolt, every screw, we even took the rivets out of the frame and took the frame apart and then rebuilt it.(…) So literally every piece of wire, every nut and bolt, every screw, this whole car behind me was off and apart multiple times. I think the body was on and off this chassis 30 sometimes.
(…)
And now it’s now it’s gorgeous. Right. It’s it’s got ultimate Dana 60s front and rear that have been changed and moved and are now on leaf springs. The leaf springs are are custom made leaf springs just for the vehicle.(…) It’s got an Atlas and a doubler and a five seven Hemi. And I’m it’s it’s it’s beautiful. I would daily drive this every day for the rest of my life if I could afford it.
(…)
But I can’t. Greg, that’s coming. And speaking of affording it, we did not talk about the price for the door pockets because that’s what I was working up to. You get all this wonderful work and quality that Greg does and tell the people what the door pockets cost.
(…)
So if you go on our website, unofficially, use only dot com, the door pockets for every model jail.
(…)
You get a full set of four, which is all four doors.
(…)
You can get just the front or just the rears. But if you get a full set, it’s one hundred and fifty dollars.(…) So and the way that I price that.
(…)
Even though we did all engineering and all the development and everything else. And I personally think it’s it’s.
(…)
I personally think it’s the best option out there on the market today. But there are other options.(…) And the way that I priced these people told me I should sell them in the three to three hundred and fifty dollar range. They said, yes, I agree.(…) They told me that was the market.(…) And so I looked at the market and we looked at everything that was out there. And you can spend over three hundred dollars on some press brake aluminum.
(…)
In my mind, garbage, because it won’t even work with them with the twenty twenty fours.
(…)
That.
(…)
Screw into your factory plastic. Yeah, from the outside, easy install
(…)
over the top, some of them are even over the top of your nets. Yeah, no doubt.
(…)
So but but if you if you go on some of those websites
(…)
and I’m not knocking their product, I’m just saying I think mine’s better. But.
(…)
They came, they they came up with a good idea. They executed it. It’s press brake aluminum. Some of them have Molly, some of them have different shapes.
(…)
But you can spend over three hundred dollars for aluminum ones that won’t won’t do the same thing I do like Jeep Sheep TV. He tested mine to forty one pounds. And the reason he stopped at forty one pounds is he ran out of weight. Yeah.
(…)
I would guarantee 100 percent guarantee if you did the exact same test on one of those aluminum panels, it would fail. It would bend and deform and it would pull out because the way it was installed. Yeah, it might just pull out if everybody noticed or not. Did you see the number of connection points on the back of the door? I mean, there’s a god awful amount of them. I mean, it’s equal. It’s equal to the amount that Jeep had the the the saggy nets attached to the back of the door. So there’s there’s so many connection points and that’s going to make it. Yeah, it’s not going to warp on on the rear door, it connects in 14 spots on the front door. It’s like 17 spots, but there’s a lot of connection points, but it’s it’s over engineered. That’s why I keep saying it’s OEM plus. This is the quality that you get for this stuff. I mean, it’s phenomenal. I’m so happy that I got them and I did the preorder, so I didn’t need to spend 150 bucks. Yep. And I got free shipping.
(…)
And if you
(…)
so like the cup holder when it comes out, which is is this little guy,
(…)
it’s it’s gone through the same thing. The reason it’s not for sale today,(…) this one that’s in my hand, the
(…)
the manufacturing facility, they grained it, they did everything. They actually made 150 of them and they shipped them to me and said, are these good? Normally with first shot, they only make like 20, but they made 150. 150 is amazing.
(…)
Well, they made 150. They thought that they were done.(…) And as soon as I as soon as I grabbed it right, it’s it’s flexible.
(…)
It’s not as flexible. So I wanted to change the durometer by five points,(…) which is very small. So this is the durometer of 85. And I wanted a durometer of 80. I want it just a little softer.
(…)
But the grain, the outside texture of it, and probably can’t see it on the on the camera.(…) But if if I pull this up,
(…)
it’s it’s nice. It’s like a sandblasted finish. Yeah.(…) But I want it to be a little more resilient. I want a little bit more grain on it so it looks(…) a little bit more factory.(…) Right. Or GB.
(…)
Right. This to me looks great, but it’s not good enough. So we sent the tool back out to get grained again with a slightly heavier grain. And we’re going to do it again. But these are, you know, like I say, they’re completely flexible. The ones that were actually pressed, the one I’ve always seen is the one that was 3D printed so I could see the lines and the 3D print. Yeah, you can’t see any lines in this.
(…)
And then it’s hard to see. I don’t know if there’s any way I can show it, but no.
(…)
Inside of it, the logo is pressed into the bottom of it. And then you can see.
(…)
So those are drain holes. So if you have a yes.
(…)
Yeah, if you know, if you’ve got a cold beverage and it’s sweating, you want drain holes. If your kid spills his caprisan and another fun one, we tested it.(…) These are machine washable. You can throw these in your dishwasher. Nice. Perfect.(…) And they don’t get all janky or deformed.
(…)
So you can imagine this going through, you know, the wife making you clean it because your dog threw up in it and you’re going through all the process of trying to get that thing clean. And boy, if you can just throw it in the dishwasher, that’s that’s wonderful. And I’ll mention, it’s flexible so it can handle different size beverage cans.
(…)
Well, it’s like the analogy you made earlier. It’s a stripper, right? So it has to be flexible so that it can accept any size load. So it
(…)
it’ll fit from an easy to clean because it has drain holes. Yeah. So it’ll fit from your normal beverage, which would be, you know, like a soda or a pop can.(…) We call them pop here in Michigan, but some places call it soda. Other places call it Coke. But if it’s from your normal can all the way to the wife’s big fat, what do they use now? It’s not a Yeti. It’s Stanley.(…) Yeah. Yeah. I don’t even fit all of your normal Stanley’s fit inside of it. So and I’ll mention this is for the rear door pockets.
(…)
Well, well, it’s for the rear door pockets for the JK or for the JL. It will fit all front and rear door pockets in JK. Oh, you bastard. You had to make it better for the JK. Yep. And and it does fit, you know, like, like I said, the other Molly out there. So JCR makes Molly panels for all over your Jeep for your all the way down to your XJ.
(…)
Rockslide Engineering makes Molly panels for all of your models of Jeeps. This fits all of their Molly. So it you don’t have to just buy it to work on our door panels. It works in a multitude of door panels. Well, it gives you options, too, if you don’t want to put the your drink where, you know, the rear door pocket, you want to put it up front or over here, over there. It just gives you options. And that’s the beauty of Molly is that it gives you those options and it’s universal. So right. And then as a as a side bonus,
(…)
the cup holder is the cup holder, the Twisted Molly lock is its own entity. So you could actually buy just the Twisted Molly lock. We’ll have that on the website at some point where you can come by just the Twisted Molly lock and you could put it on
(…)
your favorite PEW PEW holder.
(…)
Yeah, well, yeah, yeah. Your favorite long range hole puncher or
(…)
you could put it on a first aid kit or a small tool kit and click it on. Do you know so that you had very easy access, very quick to get
(…)
you know, on your Molly applications and the weight limit that it holds is(…) pretty obnoxious. So we tested it in a cup holder
(…)
with a 3D printed part before we actually made the quality parts. And with a 3D printed part, it held way more than 40 pounds.
(…)
I think with with the new one, it’ll hold even more. So
(…)
not that you should hang, you know, 60 pounds of stuff off of it. But the reason that that’s important is if you know it’ll hold, let’s say 50 pounds, then when you put your one pound item on it, you know, it’s secure. You know, it’s not just going to fall off.
(…)
You don’t want to put it to its limit because eventually we’ll have to, I guess, come up with a working load and a fail load, but right.
(…)
Although the along with it, I just want to point this out. So what you get is something that’s OEM plus.
(…)
It is all this stuff has been done and thought about and figured out. And or you can get something that’s aluminum that has holes cut in it that you screw onto the door.
(…)
I mean, if it’s a if it’s a rock bouncer rig and you you want this kind of stuff on there, hey, maybe so. Maybe that’s the way to go. But if you like the aesthetics of your JL or JT and you want to maintain those aesthetics and have something that’s better than what the factory put in there and you literally unless you’re looking this is this is very common for Greg’s builds, unless you’re knowledgeable and if less you’re you’re like, you know that there’s door pockets, maybe you have problems with saggy nets and then you open up the door, you’re not going to notice these door pockets because they blend in so well. And that means a lot to me that it’s it’s it’s something that it’s form and function. It looks good and it does a damn good job. That’s the way I like to build my jeeps. I like to keep them nice looking, but also to be able to go where I want to go with them. So and that’s what this does. One hundred and fifty bucks for the front door pockets and the rear door pockets. It’s a hell of a deal.(…) Well, and and you can
(…)
you know, they’re not only available and I would love everybody to buy them at unofficial use only dot com, but Northridge sells them as well. So if you have a discount code from the Jeep Talk Show, you can go on Northridge and you can purchase them there, too. They have them in stock.
(…)
He’s he’s placed in the last few weeks. He’s he’s placed a couple of big orders and yeah, they’re they’re available on his website and the JK ones will be, too. In fact, he’ll be the first place you can get the JK ones because he put in he’s he’s committed to putting in a P.O. to get the very first JK ones off the assembly line. So I think the JKs are going to be absolutely really good performer for you because
(…)
everybody and their mama is like, OK, when JK, JK, like I said earlier, it’s like, OK, that’s great. I don’t have it. I don’t have a JL. I don’t have a JT. I need one for the JK. And so it’s a surprise that they’re wound up for it. Yeah. And it surprises me that so many people are interested in JK because the JK door pocket market is very flooded. You can go on Amazon and you can get plastic door pocket click in ones for like 30 bucks. I wasn’t going to buy a door pocket. I have no reason to buy a door pocket for my gladiator. I don’t use the door pockets. But whenever you came out with these things and I know the work that you do and I wasn’t disappointed, so I have door pockets for my gladiator that are absolutely gorgeous and are going to last the lifetime of the vehicle. My words, not yours, because you made up your couple saying that. But that’s that’s my belief, just based on seeing these things and holding them in. No, no, well,(…) honestly, because we’re using the same plastic and we’re using the same
(…)
injection mold type setup and we’re using the same color. I mean, everything about it is identical to your factory door.(…) So because of that, I can confidently say that it will outlast
(…)
the factory door because your factory door is older than my parts. Thirty years from now, somebody is going to be in a junkyard and they’re going to be going through some Jeeps and they’re going to find these door pockets and go, what the hell is this? This is a no home.(…) Hopefully, thirty years from now, they’ll find a JL or a JT in a junkyard and they’ll pull the door apart and they’ll be like, oh, this one’s awesome. It’s got the unofficial use only door pockets, man. I’m so glad you haven’t been able to buy these and you haven’t been able to buy these in 15 years and so so happy I got us that. Ever since Greg went to prison, we weren’t able to buy these.
(…)
So that was way before I started my business.
(…)
Anyway, I really just can’t say enough about these things. And I think everybody knows that if I think it’s bullshit, I’ll tell you it’s bullshit. I love these things. Greg’s giving me a hard time about when you’re going to install them. I like having them next to my bed so I can tell them good night right before I go to sleep.(…) But yeah, you know, if you want, Tony, if you want, I have like,(…) I actually brought home the first shots and the second shots. So I brought home the prototype sets that came off the mold. If you want, I’ll send you some and you can just screw them to the wall above your bed and then you’ll have an art piece and the ones you can put in your Jeep. Actually, David Adams needs that needs those set for his wall with all the with all the grills and stuff. Well, so so I did tell that I told David when because we’re, you know, we’re launching the YJL grill slowly but surely we’re launching it. We’re taking course we’re taking preorders.
(…)
And once we get to on the website, it says 75. Once we sell 75 preorders, we will kick the tool off.
(…)
And David
(…)
and I have already talked, but he will get the first shot. So the very first the very first one that comes off the machine that is before final shot. So so when they make the tool, the first time they run the tool, they call it first shot. So it’s the first time the tool actually works.(…) And then you figure out from that point
(…)
how much pressure the tool needs to put in, you know, how much the pressure, the the liquid plastic has to go in and the flow rates and all that. So that’s the first shot. That’s kind of where they learn how to inject the plastic properly.
(…)
But David’s going to get the very first one to put on his wall. And I’ll just remind everybody real quick, people are going to David Adams, who is this? So David is the gimpy Jeep guy. He is a paraplegic. I don’t say he’s paraplegic. He has a genetic disorder that makes it difficult for him to move around. But it does not keep him from going off road.(…) And actually he lives in San Hollow, Utah. So he goes off road a lot. And he has a huge collection of Jeep grills in his shop. You can go to episode one thousand twenty five to listen to that interview with David, which is I think Greg, you were actually the guy that put us in touch with David to get him on the show. All right. So David’s exceptional. We’re spending a lot of time talking about these door pockets. And one of the reasons why is I’m just so excited about them. I think it’s wonderful. I think you’re going to do very well with them. And I’m looking forward to not having to worry about it, but just enjoying your success and selling these. So the
(…)
forgot we do. I did want to talk about the YGL grill and basically it is a grill licensed. You’re you’re you have this license through Jeep. I don’t know if that’s the right way of saying it. You have permission to make it through Jeep. Jeep give you permission. And it’s the only grill, the only Jeep grill that they that they’ve authorized for somebody else to make. Is that correct?
(…)
Almost correct. So we’ve we’ve gone through we’ve worked with the licensing team for(…) quite some time.
(…)
So I was very, very fortunate.
(…)
Mark Allen and Jim Morrison both authorized it.
(…)
Neither one of them are with the company anymore. But I was going to say, Jim fired, wasn’t it?
(…)
But both of those guys were they authorized it at the time. The licensing team was good.
(…)
We’ve we’ve gone through almost all of the process of licensing. So we we were told that we could have a license,
(…)
but the final paperwork isn’t inked yet. So when it’s all said and done, I’m still sticking to the point that they’re going to honor their original commitment and it will be the only officially licensed aftermarket Jeep grill.
(…)
But until the ink is dry, I don’t say that out loud. No, I understand. The cool thing is, is that you can do square headlights, which are really not really square, but people are simple. They need to hear simple words. It’s the same headlights that were used in the YJ and in the XJ. I think that’s all of them, right? So and this is not going to be just the grill. It’s going to be the grill, the headlight buckets.(…) So everything you need with the exception of lights, right? You’re not going to be selling lights with it. We’ve we’ve been ballparking that idea if we should sell the lights or just tell people, you know, what works, we’ll probably put a couple of skews on the website, like all of them. But there’s so many lights out there. The headlight market is huge. And yeah, the headlight market is is absolutely flooded. So there’s we were actually looking yesterday and there’s there’s over 100 different brands of five by seven square headlights that you can get.
(…)
So I think I’m going to keep it real simple. I’m going to do truck light because they’re made right in Pennsylvania. It’s 100 percent U.S. company. They’re DOT approved.
(…)
I think they’re the best LEDs you can get. But for for a headlight option today, so we’re going to I’m going to offer truck lights and then I’m going to offer just your standard haulage in regular glass sealed beams and then.
(…)
And with those two options, you have an LED option, you have a normal option, the wiring for both. And then after that, you know, sky’s the limit. The customer can choose whatever they want. They don’t have to buy headlights for me.
(…)
But the grill will be the grill and the headlight buckets so that you can put everything necessary that you need to put in a square headlight into your Jeep.
(…)
And I think install time.
(…)
The last one we did was the the last one we physically installed was the prototype.
(…)
That was on the Jurassic Jeep of SEMA last year in the Catskin booth. And that grill with headlights took less than 15 minutes to install. I figured because they just snap in. And this is for the JL and the JT.
(…)
So it gives you the ability to make your Jeep a little different from everybody else’s, which we all love. And it’s not angry. Yeah, it’s not angry. It’s not angry. And it’s because because we’re in because because just like everything else that’s OEM plus, we’re doing it, you know, in the same style, so it will be made with the exact same polypropylene that your factory grill is made out of. Everything is the same. So technically, it won’t even affect your crash test rating. Right. It doesn’t change anything about the mounting or the structure of the front of your vehicle.
(…)
Incurring that kind of damage.
(…)
So whenever you get an income and call, the audio drops out. So keep that in mind whenever it misses when it’s ringing, it drops the audio.(…) Yeah. So so you won’t have to worry about it doesn’t change the crash test of your car. It’s also completely reversible. So it takes 15 minutes to install. It takes 15 minutes to change it back. So if you have a lease and you want to put that custom grill on, you can. And then when your lease is up, you can just take 15 minutes to change it back to factory before you turn that car in and get your next one. Oh, and then and your 15 minutes from dropping the lease car off and you go, damn it, I forgot my grill and you have to go back. So the cool thing about this is, especially with the sealed beams, the like the original headlights, if it’s kind of dark outside and you’re approaching somebody and they see the square headlights and they’re kind of yellowish and dim, they’re going to think it’s a YJ coming at them. Wow.(…) Where did you get that? So I think it’s a great idea. And also, too, you mentioned this earlier, but I’m going to reiterate this. They are currently available for preorder on official use only dot com right now. Yeah. So basically we’re using our own platform like our own Kickstarter.(…) So instead of using Kickstarter or something else and letting them take a big portion of it, we were able to price it. It’s 20 percent cheaper than we think retail will be.
(…)
It’s on our website. It’s for sale for preorder.(…) You go in, you drop your 500 bucks or whatever it is. I forget the exact dollar amount.
(…)
However, it’s 100 percent refundable. In fact, last week we refunded somebody. So somebody decided they
(…)
they purchased the preorder they didn’t want. They decided, you know, whatever changed in their life and they couldn’t have it. So I sent them their money back.
(…)
So it’s 100 percent refundable.
(…)
But, yeah, until we get that that magic number of 75 preorders, we’re not going to make it. So anybody that’s interested, if you think it’s a cool look, if you think it’s better,
(…)
again, it’s 100 percent refundable, but I can’t kick off that tool until I get those preorders because I’m not going to put a third mortgage on my house. Yeah, no, it’s I think it’s a moot point. I’m sure you’re going to get the 75 orders on this. So just be just understand you get your money back if it doesn’t go go to press literally.
(…)
And so it’s just to get in there. If you’re interested in having this thing, get over there, do the preorder, save some money and get a grill that gives your Jeep a very, very unique look. And I will say this, it is the one on the site is painted the color match to the Jeep. These do not come color matched. They are. It’s up to you. Yeah, they’ll come black
(…)
just like just like a factory girl would if you bought the dealership. It just comes black. You have to take it to your painter and have it painted. We’re not going to do color matching because it’s too hard. But the reason that I stress it’s a money back, 100 percent refundable is.
(…)
After SEMA, we actually had them set up for preorder at zero dollars on the website just to see if there was interest once we deemed there was enough interest because we had well over 300 people sign up for preorders at zero dollars. As soon as we put a dollar amount to it, once we started figuring out what the tool was going to cost,
(…)
I think we’ve got 12 or 13 preorders when we need 75. Yeah. So the 300 people didn’t all back up. You know, we sent an email to every one of them, but they didn’t all belly up to the bar and say, OK, here’s some money. But I need that money to kick off the tool. Right. So I can’t. And I’m not going to tell you about marketing. You probably know this or you got people that have told you this. I’d send that email out again and remind people sometimes they need multiple reminders. Like they really did want to do it. They just read the email. They were busy. They were going to get back to it and they didn’t. So the last thing I want to talk to you about this for is what’s coming from your store and guys, I apologize. I definitely wanted to talk about this to this trip more, but we’re going to get to that in just a second is the bumper. You have a bumper. This is also from originally from the YJL that you built, correct.(…) And it is a very it’s a bumper. It’s a Jeep bumper. It’s very simple. There’s not anything that’s I mean, I say it’s simple. It looks simple. It’s it’s it’s more complex than it looks. But it’s it’s it’s like like this, like the ones you see that you have the the two by six is bolted on the front of their Chevy trucks and stuff. It’s just it’s a bumper. It does what it needs to do, but it can hold a winch.(…) So and this is also a preorder item, right?
(…)
Yeah, that’s preorder. But we’re we’re literally there’s.(…) I’m trying to remember which which level it is. Rev. I think it’s Rev. Four is actually getting powder coated today. So we’re we’re testing a powder coder because we want to make sure that we’re going to get the quality we want. So the bumpers, they’re being manufactured right here in Michigan. It’s 100 percent U.S. Steel, U.S. made manufactured right here in Michigan. So it gets lasered, it gets stamped. Everything is done here.
(…)
It has an integrated winch plate, integrated tow hooks, and the end caps are removable. So the base design is the same design that you would have seen on a YJ or TJ. So the YJ and TJ bumpers had that, you know, they were very simplistic, straight bar and they had removable plastic end caps. Well, my end caps aren’t plastic. They’re solid steel, but they are removable.
(…)
And bolted on or off, it doesn’t change crash test. In fact, crash test is a problem because(…) this is quarter inch plate with internal gusseting.(…) It’s not crash test issues for you. It’s crash test for the people that you run into or run into you. Correct.
(…)
Now we did we did integrate it right to the factory frame horns. So if you get in an accident with another automobile, your frame can still crumple. So the crumple zone in your frame, we did not delete it.(…) But the bumper is very stout. In fact, I would I would be willing to say if you got in your average accident, you could take it off the frame and put it on your new Jeep and the bumper wouldn’t be damaged other than the coating.
(…)
The way you buy. Yeah, right. But it’s we’re going a little more exceptional than most bumpers. Most companies just, you know, they get done with the manufacturing process and then they they throw some powder coat on it and they ship it. Ours is going to leave the manufacturing facility. It goes through an acid bath to get all impurities cleaned out of it. Then it will go through the E-coat process, which is the same thing the factory does for the frame and most of your body components. Then after E-coat, it will go to the powder coder and it gets a zinc rich prime because, you know, you get these bumpers off of sites and you get them and then six months, three years, whatever it is, the powder powder coat starts coming off and the rust is coming through. So my understanding is a proper powder coat is all about the preparation of what your powder coating, not initially the powder correct, but getting it done right. And I think that’s what you’re outlining right here. So this is because people will hear powder coat and they’ll have these these bad issues that they went through and it’s hard to fix a powder coat thing without removing it all. No, you have to remove it all because powder coat is essentially the easiest analogy I can say is it’s a condom. So powder coat is a condom. It’s a plastic powder that is melted onto your part and it creates a barrier.
(…)
And if you don’t have the proper prep work behind it, like if you don’t either sandblaster acid, dip your part, there’s going to be impurities in the well that are going to bleed through. Sure. So if you if you don’t clean it right, then it’s not going to stick. And then we’re doing the E-coat process, which
(…)
it’s one more rust prevention step.(…) And
(…)
you know, I learned this at AEV when AEV first launched their bumpers back in 2007, the bumpers were.
(…)
Dipped and then E-coated and then powder primed and then powder coated. And at some point they lost one or two of those processes and then we started getting rust, so they brought the processes back.
(…)
You know, and AEV does the same thing. I cut my teeth there, but everything you get from AEV is usually
(…)
it’s down the same road, it’s an OEM plus. And so I wanted to do the exact same thing, even though it’s a very simple bumper. But I went simple for a reason. One, I was going after that
(…)
nostalgic look.
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Two,
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if you look at bumpers for, let’s say, your JT and you look at all of the bumper options out there, most of them are way north of a thousand dollars.
(…)
Right. So I wanted to do just a bomb proof bumper at an inexpensive as as inexpensive as I could get it. Well, this is now it is cheaper, I think, than the factory, especially if you go and try to find a Rubicon take off steel bumper from Jeep. They’re very expensive.
(…)
Yep. And this is it’s more simplistic, but it is super heavy duty. And it holds a winch. So this is it’s functional. And it comes with the winch mount on it, right?(…) Yeah, it’s got an integrated winch plate. It’s got integrated tow hooks. It’s got the integrated end caps, which are removable. So it’s it’s a mid-width and a full width bumper all in one. Would you call it a stubby? If you if you remove the end caps off, would it be considered a stubby or is it a little longer than that? It’s it’s a little tiny bit longer than a stubby. But you could choose to look at your Jeep quite easily.
(…)
Oh, with with in five minutes, you can go from, you know, mid-width or almost stubby to full width in less than five minutes. So
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and depending, you could run around full width to keep the law happy. And then when you get to the trail, you can unbolt your end caps and have a stubby. So your tire touches the front. So so it’s you know, it’s a modular bumper, essentially. But yeah, it’s everything’s integrated. So you don’t have to buy a bumper and then buy a winch plate and then buy light mounts. It’s all on the bumper already. Yeah. Good.(…) And it’s available for pre-order right now. And I just realized I didn’t realize this. It’s for the JK as well. JK, JL, JLU, JK.
(…)
If it’s every Jeep Wrangler built from 2007 through current. Very nice. Very nice. All right, Greg, I apologize for rushing you along, but it’s a wonderful conversation. I’m enjoying the hell out of this.
(…)
I love talking about the products and I think you’re going to do very well. Well, with these first off, I’m sorry, before we get there, do you have something coming up? I know you talked about the door pockets for the JK, but is there something else on the horizon that you want to you mentioned? I mean, you can say I can’t talk about it yet. Even if you even if you don’t have something that will be a good. So we’ve got, you know, right now, currently on the website for sale is
(…)
the JL door pockets. Those are those are available. If you buy them today, they will ship today, maybe tomorrow.(…) So JL door pockets are ready. JK door pockets are almost on the press. So those are coming. The cup holders should be ready in the next couple of weeks. They’ll be for sale. But we did have like 80 pre-orders. So we’re going to ship out the pre-orders before we take new orders.
(…)
And then the bumper is available for pre-order. But I would say within within the next couple of weeks, it will be actually for sale. People can just buy them.(…) We have to figure out packaging and even with packaging, I didn’t want to throw it in just a cardboard box. So we actually have at the manufacturing facility, they have a wood shop. So they’re going to build wood crates for every bumper.
(…)
So we’re going to do we’re going to do hand built wood crates for every bumper. That’s going to keep the powder coat looking good. So that’s great.
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Well, and it turns into a little piece of shop art, too, right? If you just unhinge the top because we’re going to they’re laser cutting a brand. So we’re actually going to brand the boxes. We’re not going to paint them. We’re going to actually brand the boxes.
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So so that’s going to take a couple extra weeks to get that figured out, but
(…)
and then the grills for pre-order.
(…)
The cup holders, the
(…)
the up and the tight downs, those should be in the next month. Those will be on the website. And then we are launching apparel in the next week. So we’re going to have the hats,
(…)
the hoodies, the Zippies, the shirts will all be available on the website in within hopefully the end of next week.
(…)
And then the next big one that we’re going to attack is corner guards. So we’re looking at corner guards for JL, a full length corner guard that goes from tailgate all the way to rear door, stamped steel. So instead of origami where people just cut and break bend it and kind of make it fit, we’re actually going to stamp it so it fits flawlessly. We’re looking at using Bora Steel, which is armor plating,(…) like actual armor plating.
(…)
AEV uses it a lot on a lot of their stuff, but an eighth inch Bora Steel will stop a 45 round all day.
(…)
This should be some interesting YouTube videos that you come out with once you get some of these on maybe a donor Jeep. Yeah. Oh, I’d shoot the shit out of it just to show it. But it’s
(…)
but the reason that we would do that, the steel itself costs more. The stamping of it costs more because the tool costs more because you have to use hardened tool steel. You can’t do a cheap tool.(…) But
(…)
the bonuses is it will be a flawless fit. They will always fit right on. Like if you color matched them, people wouldn’t even know they were on unless they see the hardware.
(…)
So it distributes the load across the whole thing. It protects your corner. You could add to it. You could add rubber rails or whatever you wanted. But
(…)
the goal is to offer a really high end part in following the same realm as everything else, I want to try and keep my price points as low as possible. You know, you look at some of the competitor corner armor out there and you can spend a couple grand on some aluminum armor, which really doesn’t protect anything. Right.(…) So I want to come out with something that’s actually, you know, structurally structural steel and strong and literally armor and come out at half the price.
(…)
You know, I don’t know if I’d sell the hell out of them, but hopefully because I’m going to have to sell a lot to pay for that tool. But that’s a different class of people, too. It’s people that are hardcore or they want they want the best. So that’s going to appeal to those two types of people. And the goal is if I can make it the best and half the cost,(…) then ha ha ha ha. Right. Because it’s. I always want the best, but same thing. I want the best deal I can get. And that’s why I’m I’m trying to price everything in that regard. Now, I will say like the JK door pockets, they’re going to be the same cost, even though we’re putting more into them, they’re going to be the exact same cost as the jail. Right. So I’m not going to change the price. I’m not going to charge more. They’re going to be one hundred and fifty bucks for a set of four. And you’re done.
(…)
But yeah, so so we’re doing all that. And then just to, you know, because I know we’ve talked a lot about this stuff, but what I’m sitting on just to segue right into it, it’s not a segue.(…) It’s a ruckus segue. So so as as every year as a builder, we(…) we get to this point where we’re trying to get our car done for SEMA, especially, you know, when it’s some big crazy build like these.(…) And you get to a point where the road to SEMA gets fraught with problems. You know, if you’ve got sponsors, they haven’t sent the parts yet. If you’re buying parts, they’re not on the shelf and you’re waiting for them. There’s always some kind of hiccup that slows you down and makes you have to fight really hard to get the vehicle done.(…) It could be electrical. It could be paint. It could be whatever it is. There’s there’s a reason that these big show cars, you know, we see a lot of them at SEMA every year(…) that are missing drive shafts or that don’t run or that have these other things.
(…)
And I’ve always been very stringent that I will not bring a vehicle to SEMA unless it’s 100 percent, unless everything is flawless and it will do what it’s capable of doing.
(…)
And this year I was putting together a brute and the goal was was to bring it to SEMA because it’s a brute and it’s kind of cool. I think it’s super cool. But it’s still it’s paint shop. They’re not done. And we’re team minus, you know, for weeks too. If I remember right. It’s been it’s been there for two months. So it’s not done. It’s not back to me. We’re we’re just barely over a week from when we would have to leave for SEMA.
(…)
Technically, if he called me right now and said it’s done, I can throw it together to get it to SEMA. But it wouldn’t be flawless. It wouldn’t be test driven. It wouldn’t everything wouldn’t be perfect. So last week we were joking one night on the Zoom Room with the Jeep Talk Show. We were all joking and and I said, you know, I was talking about the road to SEMA and how it’s always far out with problems. And I was like, you know, one of these years, it’d be funny to just(…) do something like dumb and dumber and hop on some mopeds. And I was joking because this was out in the weeds. Right. My kid had left it out in the weeds all summer. So I pulled it inside and I was like, look, these things are so reliable. It’d be great. And I kicked it 800 times and it wouldn’t start because the battery was dead.
(…)
And.
(…)
And somehow that turned into, you know, we were talking and there’s a guy on the show, Roger, who’s who’s always around and he’s like, well, if you do it, I’ll do it. And then there’s another guy, Rich, and he’s in Colorado. And he’s like, he starts looking for scooters online. He’s like, well, if you do it, I’ll join you. And.
(…)
And I thought about it. I was like, you know, this is it’s a pretty good kind of a jackass thing to do. It’s it’s an adventure. It’s exciting.
(…)
People were smiling and laughing. So I was like, screw it, let’s do it.(…) And
(…)
since then, it’s snowballed. So in the last week, it has really snowballed. I’ve been working on this one, getting it ready. I put a windshield on and I put some foot pegs. I put my cigarette lighter in my cup holder and we’ve ordered some other stuff. We ordered a nicer foam seat and a couple other goodies.
(…)
Roger bought a ruckus because he didn’t even own one. And it’s here and I’ve been modifying it.
(…)
And now there’s a couple there’s there’s a couple other people who are looking at picking up ruckus this week to leave with us from Michigan.
(…)
Jay from Steersmarts was in the Zoom room last night and he was talking about he wants to do it. So hopefully he finds one and he joins up.(…) And then it snowballed even worse from that. I reached out to some people at SEMA and I told them, you know, I’ve got this jackass idea and we’re going to cruise these across the country. And I asked if there was a way that there was if we can get enough noise, if we can make enough noise and have some fun and do something, you know, adventurous and crazy and help SEMA help, you know, bring awareness to something that SEMA does positive because I know that they put
(…)
they put disgusting amounts of money into the political side of it, trying to keep the laws open so we can keep modifying our cars.
(…)
And.
(…)
One of the legal people at SEMA said, you know,
(…)
we already have donations for that. One of the things that we that we do, SEMA has a
(…)
SEMA has a 501c3 group that’s called SEMA Cares and SEMA Cares donates, you know, they take collections from SEMA members and other people and they donate to like Children’s Hospital and Leukemia Awards and
(…)
scholarships for kids who want to get into automotive.
(…)
And they’re like, you know, that’s what SEMA Cares is all about. And we would rather if the if there’s a way you can generate some interest for SEMA Cares, that would be better and that even I mean, as soon as they explain that to me, it solidified what I wanted to do this for. So aside from the adventure and the fun part, if we can raise, I mean, I don’t care if we raise five dollars or if we raise five hundred thousand dollars, if if we can raise some money by doing something exciting(…) and we can donate all that money to help some kids.
(…)
You know, that there’s nothing better than helping your fellow human. So I mean, you get that warm and fuzzy feeling and to help a kid who’s struggling,(…) whether it be with a medical issue or going to school to better themselves or whatever it is to.
(…)
To help that person is
(…)
I don’t know, for me, that’s that’s kind of the best warm and fuzzy. Sure. I’m an adventure, having fun and helping out kids. I mean, that’s that’s all of it. I mean, right there. Yeah, that’s the whole thing. So on on my website, on Unofficial Use Only Dotcom, we’ve been building a donation platform so anybody can go on to Unofficial Use Only Dotcom, you can find it. It’s right at the header or it’s it’s in the product section as well. And you can see the unofficial road to SEMA.(…) You see me sitting on a scooter.
(…)
There’s a couple of different pictures. One has a map, but
(…)
because a lot of people don’t realize this thing that I’m sitting on, it’s 49 cc’s, right?(…) So this can right here is bigger than the than the whole combustion chamber of this thing is 49 cc’s. If if we can hit 40 or 45 miles an hour, we’ll be doing really good.
(…)
And we’re going to cross the country in four and a half days.
(…)
So the drive is
(…)
twenty four hundred miles and
(…)
we’re going to do twenty four hundred miles. We’ve got the scooters. We’re going to try and collect as many other scooters as we can.
(…)
SEMA has offered, you know, at SEMA, there’s multi-million dollar cars all over the place.
(…)
SEMA is looking at a space for us. It’s probably going to be in the members lounge where they’re going to park all the scooters that we end up with.(…) And then the next is we’re even going to try and work with I have an email that I need to call as soon as I get up this show with a big entity that’s an auction house for cars, they might assist with auctioning these off at the end. If people are interested to raise more money for SEMA. I’m just thinking this would be really cool to see a moped wheeled up on Barrett Jackson for auction. That would be really cool. I’m not saying it’s Barrett Jackson. I’m just saying it’d be cool. No, yeah, it would be really cool. It is not Barrett Jackson.
(…)
But that would be really cool. I mean, Barrett Jackson or Meekam would be cool. But, you know, so I’ve got to reach out to that entity today and find out. I’m willing to auction mine off. And Roger said he’s willing to auction his. And if we get other people.
(…)
But the whole goal is to get as many people as humanly possible watching a couple of idiots or a few idiots cruising across the couple.
(…)
Yeah, cruising across the country on,(…) you know, just just idiocy mopeds in November
(…)
in a very short time frame and having fun and being exciting. But if we can get a whole bunch of people to watch and a whole bunch of people to tune in to unofficial use only the Jeep talk show, SEMA, you know, any and every entity that’s going to be covering us doing this and, you know, donations start at five bucks. Right. Go go online, donate five bucks. Go online. Use only dot com is where you go. Yep. You can donate five bucks. You can donate five thousand. You know, it’s entirely up to you, whatever you’re comfortable with. And when we get to SEMA, we’re going to do a little we’re we’re going to have a big press release, we’re going to talk about it and we’ll tally up the amount of money that we have have gotten and one hundred percent of all the proceeds will be donated to SEMA cares. This is not for profit. This is I’m not making a penny. I don’t want to make a penny. Nobody else is going to make a penny. One hundred percent of the proceeds will go. You’re just going on a crazy adventure. And it’s like, hey, we can do something good with this, too, which is which is right. Wonderful. Is this absolutely. Yeah. So this isn’t a stunt. I mean, it’s a stunt, but it’s really more of a stunt to have fun. Do something crazy. And I think I think you’re really going to stand out at SEMA with all these multi million hundred thousand dollar vehicles and you’re rolling up on a two thousand three thousand dollar moped.
(…)
Right. That’s so cool. It’s just a great contrast between the two. And I think it’s going to be big for you. All right. I hope so. Greg, I really appreciate your time. You gave us so much time today. Great interview. As always, you know, I love talking to you and hearing about all this stuff. I learned so much about the industry and I’ve gotten to meet so many people in the industry because of the connection with you. And I really appreciate that. Lots of luck. We’re going to be trying to cover as much as we can because I know we don’t know about Internet connectivity. We don’t know about the time that you will have available while you’re on the road. But certainly looking forward to monitoring your progress on this long adventure. And I’ll just say briefly, there’s been many people on one of our Zoom meetings not talking, trying to talk Greg out of it, but basically asking a series of questions that really could have been shortened to, are you insane? Because they wanted a calculation on time and you’re going to make it. And so and so forth. There are going to be some chase vehicles. So if you’re worried about Greg and Roger, maybe not so much. Roger, if you’re worried about Greg, there will be chase vehicles out there. There will be people helping. And you might actually be able to meet up as they’re going by. Maybe join the ride for 10 minutes and it would be just really cool. A great social media time to get out there, take some pictures.(…) Oh, yeah. Anybody, anybody that wants to join up, we will be posting where we’re at live. So, you know, as we’re live, showing where we’re at and talking about what we’re doing, because, you know, the goal is to to put as many hard miles down as humanly possible. But, you know, every time I drive to SEMA or every time I drive across the country, there’s always these little landmarks that are right off the highway that you’re always like, oh, it’d be cool to stop there. Well, we’re going to be doing like 30 miles an hour. So it’s not hard to stop. You’re almost when you’re doing 30 miles an hour, you’re almost stopped already. So so so even if it’s just two minutes, right, if we stop for two minutes and we’re like, hey, we’re here, you know, look at the giant ball of whatever.
(…)
You’ll be able to follow along as long as you’re watching all the live content as we’re posting it.
(…)
And yeah, if you’ve got a scooter or a moped or a dirt bike or a skateboard and you want to cruise along with us for a little bit, join in the fun.
(…)
You know, I don’t know. I’m going to have a couple of saddlebags
(…)
and we will take cash donations when we’re going. But cash donations are going to be a little trickier because we don’t have a lot of carry space, so I’d much rather than just be go on the website with your smartphone, make a small donation.
(…)
I know that, you know, people use their credit cards. So we lose a couple percent.
(…)
But who cares? Right. It’s a couple percent on five bucks or five hundred bucks is it’s it’s not the end of the world. Make the make the donation bigger. If you’re using your credit card, I’ll just say that because we don’t want the credit card fees eaten up the majority. I know PayPal was like that. I mean, I tried to sell a sticker for two dollars online.(…) It was I owed
(…)
PayPal money every time that happened. So, yeah, so just just make it. I mean, it’s a good good cause. Greg, thanks a lot. Remind everybody unofficial use only dot com on Instagram. Unofficial, unofficial use only. And just follow along here on the Jeep talk show for more information on where you can get follow this this track across the company country live. Greg, thank you very much for your time today. I really appreciate it. No worries. Have a good day. Thank you, everybody. And don’t forget, like, comment, share
And I would love it if you bumped over to unofficial use only on all the platforms and gave me a follow. That would be amazing.
(…)
But but definitely stay tuned to the Jeep talk show for anything and everything Jeep related and idiocy like this and and and just enjoy this culture. You know, that’s the best part about this culture is we’re all friends and family. Right. Thanks again, Greg.
(…)
No worries. Have a good one.
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You’re my friend, you’re my new friend.
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