A Heartfelt Update from the Jeep Talk Show Team

Dear Jeep Talk Show Community,

Fifteen years ago, we embarked on a journey as the XJ Talk Show, a passion project centered around our love for Jeep Cherokees and the vibrant community of Jeep owners. What started with Tony and Josh sharing their XJ adventures has grown into the Jeep Talk Show—a platform that’s pushed boundaries, from integrating live online meetings to let you, our listeners and viewers, join the conversation, to expanding to five weekly episodes filled with passion, knowledge, and entertainment.

We’ve always strived to be the best Jeep show out there, innovating and experimenting to bring you content that informs, inspires, and connects our incredible off-road community. However, we’ve noticed a decline in audience engagement over the past 5 to 7 years. While other shows thrive with just one episode a week or month, we’ve heard feedback suggesting that our five-episode schedule and varied formats might be overwhelming. It’s tough to hear, but we’re listening.

After much reflection, we’ve made the difficult decision to stop recording and publishing our Round Table episode, which airs on Wednesdays. Each episode takes 4 to 5 hours to edit and produce, and without the audience engagement to justify that time, we need to make a change. This decision frees us up to focus on other aspects of the show and explore new ways to connect with you. That said, the Round Table will still meet every Tuesday at 7:30 PM CT for those who want to join the live conversation—just without recording or publishing unless we have special guests.

Rest assured, our beloved Chic Chat will continue as long as our amazing team is on board, and our interview episodes, which have received so much praise, will keep rolling as long as we have inspiring guests to share their stories. We know there are many shows out there doing interviews, and we don’t want to just be another one—but if that’s what you, our audience, love, we’re here to deliver.

The reality of running the Jeep Talk Show also comes down to resources. Without significant audience growth, it’s been challenging to attract advertisers, which limits what we can do. We pour our hearts into this show, but we need your support to keep pushing forward. If there’s a show out there that resonates more with you, we’ve always said you should enjoy it—it’s a free market, and our goal is to earn your time by being the best.

We’re not done evolving. We’re exploring other changes to make the Jeep Talk Show even better, and we need your input to get it right. Please share your thoughts at jeeptalkshow.com/contact. Your feedback has always shaped this show, and we’re counting on it now more than ever.

Thank you for being part of our journey. We’re not just a show—we’re a community of Jeep enthusiasts who live for the open trail, the shared stories, and the love of adventure. Here’s to the next chapter, wherever the road takes us.

With gratitude, Tony and the Jeep Talk Show Team