Episode 782 – Denver Jeeps 30% over MSRP!
Entry Level Wagoneer Gets Twin Turbo Inline Six – But NOT H.O.
So we here at JTS have been slathering in salivary anticipation for the release of Jeep’s new inline six-cylinder engine named Hurricane. From the moment the news leaked we knew that this new generation of inline-six engines for Jeeps and other Mopar vehicles would have three output variants. A Standard Output, (SO) a High Output variant, (or H.O.), and a variant that may fall either somewhere between those two, or below the S.O. variant to give buyers the option for an Economy Output, (an E.O.?) …or perhaps they have a hybrid version of the Hurricane that will be dubbed the B.O. for Battery Output. Either way, that one will probably stink. (get it? B.O?) Well, news dropped this week that the entry-level Wagoneer, the base model series I (WS) Wagoneer will be getting the Twin Turbo variant of the Hurricane. Up until this very moment, I thought WAS the H.O. Typically when you turbo a turbo, the power jumps significantly. So maybe it was just an assumption that ONLY the H.O. variant will receive two turbos, but from the article posted this week by Mopar Insiders, according to them, all variants of the Hurricane will have twin turbos. The new engine is supposed to run smoother than any previous Jeep engine and will be more powerful than many of Jeep’s competitor’s naturally aspirated V-8 engines, or even their boosted six-cylinder engines.
Focus is a shift away from the previous standard engine option of the 5.7L HEMI V8
Stellantis wants to reduce its carbon footprint by 50% by 2030.
New Specs on Hurricane are insane (all new cutting-edge tech)
Low-inertia, high-flow turbochargers = rapid response to throttle inputs
Plasma transferred wire arc (spray bore) coating in the cylinder bores
- ultra-thin, low-friction wear surface for piston travel
High-pressure (5,075 psi/350 bar) direct fuel injection.
Price for 2WD Waggy w/Hurricane = $59k
Price for 4WD Waggy w/Hurricane = $62k
WTF Denver!?!?!
It seems Jeeps, specifically Wranglers, are selling for more in Denver Colorado than they do almost anywhere else in the U.S. Obviously the big question would be WHY?
An average sales price of 30% over MSRP
- (which is already usually pretty high)
- MSRP (Manufacturer’s Suggested Retail Price)
It’s the price that car manufacturers recommend dealerships sell their vehicles for.
A new car’s MSRP is usually displayed on a window sticker, hence the term “sticker price,” which you might hear used instead of MSRP.
MSRP is usually higher than invoice price (does not include incentives/rebates/etc.)
Before the chip shortage, very few cars/trucks sold at or above MSRP
Last few years very few cars sold below MSRP
Starting to see a return to normal, but will take a couple of/few years to fully stabilize.
In Denver however….
A new stock Jeep Wrangler has the nation’s second-highest markup with buyers paying 23.9% above MSRP. A Jeep Wrangler Unlimited has the nation’s fifth-highest markup with buyers paying a national average of 21.9% above MSRP.
Jeeps selling for more than MSRP in these cities: Albuquerque NM, Charlotte NC, Grand Rapids MI, Milwaukee WI, the Twin Cities, Nashville TN, West Palm Beach FL, and Hartford Connecticut. In the Denver area, however, new Jeep Wranglers sell for an average of 30% over MSRP – just over $11,000.
Imagine paying 30% more for the exact same Jeep just because of where you live.
If you live in any one of those aforementioned cities, you would be wise to drive elsewhere, even if it takes hours, to save literally thousands of dollars.
