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Jeep Talk Show

A Show About Jeeps!

Episode 682 – The Cost of a Jeep In 2023

This Week In Jeep

Two Door Jeeps Going For Much More Than Expected

For anyone who has bought or “boughten” (for those who have been listening for a long time) a new Jeep or any new vehicle for that matter in the last year or so, you know that prices are still high and inventories are still low. This is primarily due to the continuing chip shortage that has plagued the auto industry for far too long now.  According to a recent online report, vehicles sold between February and September of 2022 sold on average 10 percent above MSRP. This is because dealers have been responding to market conditions by pricing cars above MSRP making a higher profit on specific models to help offset lower sales volumes due to the lack of new car inventory. 

If you need a new car, and you’re in the market, then likely you’ll be more willing to pay higher than the sticker price to get the new car, truck, or Jeep that you really want. What we’re seeing an uptick trend in… is car buyers settling for a lesser model or trim level than the one they were originally interested in. And right now, speculators are predicting all this to extend into 2023. So just how bad have things gotten? Well, the 10 percent average is just that, an average over the course of the seven months or so that the report was based on. From the list of the vehicles in this report, the top 15 were commanding – on average – 18 percent over sticker. And once again, top of the list is Jeep. But it’s with the two-door version of the Wrangler, not the four. The two-door Jeep has been selling for $8,433 over list, which represents a nearly 25 percent markup.

Don’t get me wrong, the four-door commanded a decent premium as well, coming in at a markup of $8,877 or 20% over MSRP. Still, nearly 25 percent over sticker for a 2-door Wrangler seems just insane to me. But… if you were a dealer, wouldn’t you rather sell the vehicle for 20% or more to the next guy too?

What Will a Wrangler 4xe Cost in 2023 ???

Speaking of cost, something that many people in the market for a new Jeep in 2023, maybe asking is what it will actually cost to buy a fully loaded Jeep Wrangler with the 4xe Hybrid drivetrain. After all, the  Wrangler 4xe is now America’s best-selling hybrid vehicle. The 4xe (for those who don’t know) is the Hybrid system that Jeep is putting into their first-generation electrified Jeeps. However, if you’re thinking you can work the system and pick the cheapest Jeep you can find and have them slap a hybrid into it, think again. It’s not available on all Jeep Wrangler trim levels, so if you want the cheapest Wrangler available, you won’t be able to get it with a hybrid powertrain. 

Here’s how much the 2023 Jeep Wrangler 4xe is going to cost, and what you get in a Jeep for that price. The cheapest Wrangler with the hybrid powertrain that you can buy,

is the Sahara Edition with a price that starts at $55,260. That is roughly $20,000 more than what the base model Wrangler will cost, but… you get a lot of extra features in it. 

First off, the hybrid Wrangler powertrain can make 375 hp and 470 lb-ft of torque, which to be honest are pretty respectable numbers no matter how you look at it. The Jeep Wrangler Sahara comes with a four-wheel drive, 18-inch wheels, and a body-colored grille. The Sahara trim level comes with automatic climate control, and remote keyless entry, and also has an 8.4-inch touchscreen that includes an upgraded driver information display and a navigation system.

If that’s not enough for the discerned buyer, then you’ll be looking to step it up to the Rubicon trim level, which has a starting price of $58,990.  The Wrangler 4xe Rubicon comes with 17-inch wheels and all-terrain tires, a 4:1 low-range gearing, and electronic locking differentials. It also has rock rails as well as an off-road drive mode. But is $23k over the base model price really worth it? You’d almost be better off buying two Jeeps. Are twenty thousand dollars worth the 20 miles of all-electric range you get with the hybrid system?  That’s a big number for not a lot of range. but the combined electric and gas mileage comes in at 49 MPG, which may be attractive enough for you to ignore the price tag. The 2023 Jeep Wrangler 4xe certainly isn’t going to be a cheap rig to buy, but you do get some great bells and whistles, and some enhanced creature comforts that aren’t available on other trims or models. If you have a 4xe, or “Four-By-E ” as Jeep I think is calling it (I refuse to, however) we want to hear from you, and get your thoughts on what owning Jeep’s first hybrid vehicle is like.  

Links Mentioned in this Episode

NEXEN Tires USA https://www.nexentireusa.com/

Trails 411- POWERING Your Adventure https://www.youtube.com/user/backcountrydriver

The 4×4 Radio Network http://4x4radionetwork.com/

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