Meet our Guest for Episode 321 – Brian from Root One Six

I am Brian Plummer, Owner of Root One Six Off Road, Inc. I served 20 years in the Marine Corps serving from 1989 – 2009. In 1996 after returning from an overseas trip I purchased my very first Jeep. A WHITE, 1989 XJ that I called “Baby.”   I also purchased a ZJ later on, but that just was not the same. In 2011 I bought a 2008 MAROON JKU Rubicon named, “Root.”

In 2016 some friends and I came up with the concept of Root One Six Off Road so we started our social media messaging and putting out some feelers. From there I started to talk to some independent small brands, then some bigger brands to see how we can get some great products to the off road community.  In February of last year, we launched our first website and formalized the Business in March of 2017.  We started to reach out to the community directly (including The Jeep Talk Show)  attending events, sponsoring events and meeting with off road clubs.  Then we came to the reality. We need to be bigger.  Initially, small was what we had in mind. But to gain attention to causes that we hold true to our hearts we had to grow our presence and our product line.

We have been working hard the past year really getting our product lines down and sourcing together so we can not just compete with other brands, but make us attractive enough to be a true event sponsor. Being a sponsor regardless of the event gives you a lot more exposure and places you in a position to advocate for Jeepers and Off Roaders who attend the event. We also look for ways to include a non-profit if we can to help get their specific message and available resources out.  Root One Six Off Road is a brand that focuses itself on giving back.  It is Veteran owned and operated. So service to the community is second nature to us.  We have two former Marines, one former Airman, one former LEO and one super intelligent Jeep-Girl who probably knows more about Jeeps than all of us. HA ha!!  Well definitely me.